Photorealistic 3D configurators have the potential to revolutionize how companies sell and market their products online. Giving customers the ability to develop a product and see how it would look in the real world in real-time creates an engaging, personalized experience that boosts conversion rates, raises brand awareness, and lowers customer acquisition costs.
It’s an interesting technology that’s catching on with a growing number of businesses. Real-time 3D configurators, are being developed by automakers.
Strategies to market your 3D configurator in real-time
A real-time 3d configurator can help you boost customer conversion rates and generate more qualified leads, but putting in the effort to market it properly and efficiently target the right buyers will maximize your ROI.
1. Demonstrate the configurator’s advanced customizability.
An interactive 3D configurator enhances rather than duplicates a physical showroom. It gives a hyper-personal, immersive experience that extends beyond color schemes and features. A photo-realistic 3D configurator can show you how a car would look loaded with as many groceries or baggage as it can hold, for example, if you’re constructing a car. You may also preview how it will look once your bike rack (and 3D bike) has been mounted.
The average consumer, of course, will be unaware of all the setting options available with advanced gaming engines. Make sure you show off what your 3D configurator can achieve in addition to the typical 2D web experience — and even an in-person visit. You may not only open a car’s trunk and look inside it, but you can also zoom in to adjust even the tiniest features, change the surrounding atmosphere, and even change the time of day.
2. Hire a public relations firm to gain visibility in the media before and after the launch.
The same powerful 3D rendering technologies that are used to create and produce the latest video games are employed to build modern 3D configurators. Real-time 3D rendering tools provide interactive, photo-realistic 3D experiences. Don’t be afraid to hype about your configurator as if it were the next big thing. Promote not only how innovative the technology and digital experience is, but also how immersive the experience will be for customers, to get people excited for your launch.
And once you’ve begun, don’t let your enthusiasm wane. Unique configurations created by your customers, interesting data you’ve gathered on the most popular accessories and configurations, and interesting demographic insights can all be turned into stories that can be pitched to media outlets or published on your blog and social media pages to keep interested high and customers engaged.
3. Use your most effective marketing platforms to drive traffic to your website.
Don’t rely just on organic traffic to get your message across. To advertise your photo-realistic 3D configurator, use paid channels such as pay-per-click advertising, social media, and interactive display ads.
A 3D configurator is a far more remarkable marketing tool than a static landing page or photo gallery, and it will result in a significantly higher return on investment for your sponsored ads, especially if those ads tease the larger, more immersive experience that lies ahead.
4. Create ads that are as eye-catching as your configurator.
The excitement of the technology you’re pushing should be conveyed in your advertisements. Make your adverts interactive wherever possible, and emphasize the high-quality photo-realism in them.
Give customers a sneak peek at what they’ll find when they visit your website. One strategy is to use high-definition video commercials to demonstrate the ultra-realistic and adjustable product model from various viewpoints.
Consider showcasing exceptional product combinations produced by real consumers in real-time utilizing rich media and interactive display elements. You may even include polls in your adverts to allow your audience to vote on their favorite user-generated content.
5. Social media-optimize your configurator
This may appear to be a minor detail, but it can have a significant impact on your interactive 3D configurator’s success. Allow people to easily share their creations on social media channels with their friends and family. The most effective kind of marketing is to have someone you know to share or suggest a product. Impressive photo-realistic 3D graphics or digital brochures will also pique the interest of their followers in your product.
When someone uses your photo-realistic 3D configurator, the chances of making a purchase, or at the very least schedule an in-person demonstration, increase dramatically. These technologies can also provide you with vital insight into what customers want, resulting in greater average lifetime customer values, higher purchase value, and reduced customer acquisition costs.
Digital marketing is a critical component of any business’s success. Before launching your real-time photorealistic 3D configurator, make sure you have a solid, successful marketing plan in place.