Guest posting is a great way to increase online visibility, build authority and drive targeted traffic. It would help if you had meaningful metrics to evaluate the effectiveness of your guest posting service campaign. In this article, we will discuss the key metrics you can use to evaluate the success of a guest post campaign. Analyzing and understanding these metrics makes it possible to make data-driven decisions, improve your strategy, and maximize the benefits of Guest Posting.

Traffic Metrics and Referral Metrics

a. Total Visits: Measure the number of visitors to your site generated by the guest posting. This metric is a good way to understand the traffic impact.

b. Referral traffic: Determine the amount of traffic from the sources that referred to the guest article. Analyzing referrals helps to determine the quality generated by a guest post.

c. Bounce Rate: Calculate the bounce rate to determine the percentage of visitors who leave after viewing just one page. A high bounce may indicate that your website needs to be more relevant or that the user experience on your site doesn’t match up with what you have written in a guest post.

d. Time on page: Measure visitors’ time on the guest post’s page. This metric indicates how much engagement and interest the content generated.

Backlink Metrics:

a. Quantity Backlinks: Count how many backlinks were generated through the guest posting. Keep track of the total number and unique domains of referring links.

b. Quality of Backlinks: Assess the authority of websites linking to yours. Use metrics such as Domain Authority and Page Authority to determine the quality of links.

c. Anchor Text Optimization: Analyze any anchor text that is used within the links. Verify that the anchor texts are relevant and varied and follow best practices for SEO.

d. Link Placement: Evaluate the position of a backlink in the guest post. Links that appear higher in the content or within context paragraphs are more likely to be effective.

Engagement Metrics and Social Metrics:

a. Social Shares: Track the number of social shares your guest posts receive on platforms such as Facebook, Twitter, and LinkedIn. Social shares show the level of interest and engagement among the audience.

b. Comments & Discussions: Monitor comments and discussions generated by the guest article. Engaging with readers in conversation can help establish your authority and increase your brand’s visibility.

c. Conversion Rate: Measure the conversion rate for certain goals on your site, such as sign-ups to your newsletter, submissions of forms, and product purchases. This metric allows you to measure the effect of the guest post on lead generation and product sales.

d. Average Time on Site: Determine the average time visitors spend on your site after clicking the link in the guest article. The average length of time spent on your site indicates a higher level of engagement and interest.


Measuring your guest post campaign’s success using a wide range of metrics is important. Tracking traffic, backlink metrics, engagement, and social metrics can provide valuable insights into the effectiveness of guest posts. These metrics will help you make informed decisions and optimize your strategy to maximize the benefits of guest posts. Remember that each metric’s importance can vary depending on your goals and objectives. By monitoring and analyzing your metrics regularly, you can continuously improve the guest post campaign, resulting in tangible results such as increased visibility, authority, or business growth.